SeenCulture didn't start with a market gap. It started with a feeling.
I've spent most of my career thinking deeply about how people experience each other at work — the gap between who we think we are and who we actually are to the people around us. As a leader myself, I knew I cared. I just never knew if it landed. That's a harder thing to live with than it sounds.
This is where Nikki thinks out loud about leadership, perception, and the future of work. Follow Nikki on LinkedIn →
Most leaders care deeply. And have no idea if it's landing.
The feedback systems most organisations rely on weren't designed to help leaders grow. They were designed to manage risk and document performance. The result is that the people who care the most — the thoughtful, high-EQ leaders who lie awake wondering if they're doing right by their team — get the least useful feedback.
The gap between how a leader sees themselves and how their team actually experiences them — that's where the most useful information lives. And for most people, that gap stays invisible their entire career.
SeenCulture exists to close that gap.
Shine a light on untapped potential.
A world where everyone feels seen.
Not as a platitude. As the thing that happens when a team mate finally sees your work for what it actually is — and tells you.
Not just acknowledged. Not just included. Actually seen — for who they are and what they bring.
Four things we refuse to compromise on.
These aren't values on a wall. They're decisions baked into every part of how SeenCulture works.
⚠️ Warning: you may feel compelled to forward this to HR. That's a great instinct. Allow 18 months for anything to happen. In the meantime, your profile will be here.
Teams who care about getting this right.
From scaling startups to universities and enterprise. The leaders below have used SeenCulture to see their teams more clearly.
Built in Melbourne. Backed globally. Growing with purpose.
SeenCulture was founded in Melbourne and joined the Techstars accelerator in Sydney in 2023 — one of 12 startups selected globally for the inaugural Tech Central cohort. That experience sharpened our thinking about what it means to build a product people actually trust with something vulnerable.
We've raised A$1.5M from investors who share one conviction: the recognition and feedback systems at work are broken, and fixing them creates real performance outcomes — not just better feelings.
Lead: InterValley Ventures · Co-investors: M8 Ventures · LaunchVic Alice Anderson Fund · Cut Through Ventures · Aussie Angels · Atrae (Japan)
We're currently working with teams across Australia, with expansion into the US and UK underway. We're pre-scale, deliberately. We're still learning from every team that uses SeenCulture — refining what a truly honest, truly safe feedback experience looks like. We'd rather get that right than grow fast.
If this sounds like something your team needs, let's talk. No pitch — a 20-minute conversation about whether SeenCulture fits where your team is right now. Book a time with Nikki →
One founder. Strong conviction.
“The very problem I set out to solve is the very problem I'd been living.”
Nikki Tugano is the Founder and CEO of SeenCulture. A former HR leader and researcher in applied positive psychology, she combines behavioural science, data, and lived experience to build technology that makes recognition fairer and faster at work. Nikki holds a Master of Applied Positive Psychology and Coaching Psychology and has raised A$1.5M from investors including InterValley Ventures, M8 Ventures, LaunchVic, and Atrae (Japan).
SeenCulture is personal. It started with a gap Nikki couldn't stop noticing — between how people saw themselves and how their teams actually experienced them. She'd lived inside that gap, and watched good leaders get blindsided by it. SeenCulture exists to close it.
This is Nikki's Seen Snapshot.
Built with the same product we're asking you to try. Based on real, candid feedback from people who work with her — de-identified and combined.
Thinking about SeenCulture for your team? Let's talk →
Interested in having Nikki speak? She talks to leadership teams, conferences and L&D groups about perception, feedback, and what positive psychology actually gets right about performance. Invite Nikki to speak →
Every leader has more impact than they know. SeenCulture is built to show you where it is.
Here's to the unsung ones.
I'm one of them. This is why I built this.
The uncelebrated leaders. The ones whose impact outlasts their applause.
Thoughtful. High-EQ. Often underestimated. They listen more than they speak. They lift others before themselves. They do the work — and trust the work to speak for them.
But being understated isn't the same as being invisible. And humble isn't unimportant. They are the backbone of good teams. The ones their team mates remember years later. The leaders most feedback systems miss entirely.
⚠️ Warning: you may be confronted with scores from your team that are significantly higher than your own. This is called Imposter Syndrome. It affects most leaders. It's also, statistically, your most likely outcome here.
If you've read this far, you've probably recognised yourself.
SeenCulture was built by one of them, for all of them.
If you want this for your whole leadership team — let's talk.
SeenCulture works for individual leaders and for groups. If you're thinking about rolling this out across your team, Nikki is the right conversation.
20 minutes. No slides. Just a conversation.
Featured in The Age, The Sydney Morning Herald, SmartCompany, Startup Daily, Business News Australia and Herald Sun.
Happy to share article links — just ask Nikki.
Building alongside the people changing how work works.
Programs, partners and communities helping us build a fairer, more honest experience of feedback at work.
There's something your team see in you. Find out what it is.
Built for everyone who gets on with the work and deserves to know what their team see in them.
Free to start. Candid. About 5 minutes.
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